Pre-Production is where you think about what you want to convey to your audience through your video, what the video production for food characters will look like, what the environment will look like, how your video will relate to others' work and most importantly, what your video will say.

Most people, when creating a video, would always think that it's only a matter of shooting a film, dumping all activities on their video editors and letting them do their thing. What most people don't understand is that every editor, whether an experienced director or a newbie, also has to know their subject matter inside out! For newbies in the industry it is the natural thing to write down the nuts-and-bolts of a video production for food project; the basics of the video and who will be in it, what they will be doing etc but let's not forget the simple fundamentals of everything that is being produced; the story. That is, how will you tell the customer's story?

After thinking about all the necessary information, the next thing to do is to prepare the video script which is basically a linear, staccato style presentation of the story you want to tell. When this is written, it's significantly easier to organise your video production for food ideas, ideas that need to believe Against your final concepts. Writing down your ideas in a linear flow clearly identifies to the editor exactly what content they are going to see in the final product and it doesn't leave out details. All these would surely lead to editing issues. Who said Persuasion couldn't be as simple as ABC?

So now we move on to the second phase which is called the Production. In this phase you are still determined to tell your story but you have to know how (with whom, What style, What customers need and when), what your target audience is and how you want to create interest in the audience, you have to understand what your commercially viable is, how do you want the video production for food audience to react to your production etc. The editor here however is already aware of all the basic elements of a script.

If your video contains dialogue, then naturally you have to do the storytelling within the editing process. A video player also known as a video editor records this film, editing it and entitled it "cut" and after that you see how it has turned out. If a video editor finds that your production is not working in the way you want or the finished video production for food product is to go gently with a detrimental effect then it goes in for the mastering process.

After this, the very last step which comes after all the work and preparation, is to present the movie in such a way that video production for food viewers could only use words to describe it their way and or give their reaction and most importantly, what they are thinking about at that particular time!